FashionTap: Rise and Fall of a Fashion Influencer Platform
Introduction FashionTap, a startup that captivated “Shark Tank” with its promise of connecting fashion influencers with brands, met an untimely end. This article analyzes FashionTap’s demise, exploring the challenges it faced and highlighting the untapped potential in the fashion influencer market. Body Valuation and Funding FashionTap’s initial valuation was $1 million, but it faced challenges in developing its app and gaining market traction. The company’s funding request on “Shark Tank” remained unmet, leaving FashionTap without the necessary resources for growth....